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• Driving Digital and Social Strategy Provided the Skills to Execute A Fundamental Analysis of How to Assess Customers and Industry Differently, and Design A Framework to Implement Digital and Social Strategies. the Course Taught Analysis of Unmet Customer Needs in the Digital and Social Spheres; Provided Tools to Build Products to Meet These Needs; Challenged US to Outline Integration Plans Into Overall Strategy; and Required US to Identify Processes Required to Facilitate These Changes… Show More Driving Digital and Social Strategy Provided the Skills to Execute A Fundamental Analysis of How to Assess Customers and Industry Differently, and Design A Framework to Implement Digital and Social Strategies. the Course Taught Analysis of Unmet Customer Needs in the Digital and Social Spheres; Provided Tools to Build Products to Meet These Needs; Challenged US to Outline Integration Plans Into Overall Strategy; and Required US to Identify Processes Required to Facilitate These Changes. Dynamic Case Studies, Relevant Classroom Discussions, Engaging Small Group Projects, and In-Depth Analyses Allowed US to Understand the Roles That Digital and Social Play in A Sustainable Business Strategy; Rethink How Business Engages with Consumers; Uncover Opportunities for Connecting with New Markets, Industries, and Countries; and Assess the Economic Impact of Various Social and Digital Strategies Show Less