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• the Strategic Brand Management Specialization Prepares Students to Enter the World of Advertising and Marketing as Account or Brand Managers, Project Managers, Planners/Strategists, Consumer Insight Experts, Event and Promotion Specialists, and New Business Developers. This Specialization Examines the Approaches to Management in Advertising Agencies and on the Client Side. Topics Include Strategies for the Identification of Marketing-Related Problems and the Processes Needed to Find Solutions Through Messaging, Promotions and Other Forms of Consumer Engagement to Build Brand Equity and Market Share. Students Learn How to Think Critically, Work Collaboratively in an Interdisciplinary Environment, Develop Strategy, Hone Their Communication Skills, Assess the Metrics of Their Work and Present Concepts in an Engaging Way. the Strategic Brand Management Specialization Courses must be Taken in Sequence.
• the Political Science Department Offers an Unusually Broad Curriculum Covering the United States, Europe, Asia, Africa, and Latin America, and Topics Such as International Politics, Domestic and International Political Economy, Executive and Legislative Politics, and Constitutional Law. the Faculty are Dedicated to Undergraduate Teaching as Well as Highly Distinguished in Research. Studies in Political Science Combine Well with Courses and Majors in Economics, Journalism, Business, Foreign Languages, and Many Other Areas. Previous Majors have Gone on to Law Schools, to Graduate Programs in Political Science and International or Area Studies, to Journalism, to Mba Programs, and to Government Agencies Such as the State Department and the Defense Department.